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What is Fair Trade?
Fair Trade is
in a sense the same as international and domestic trade. Products cross
borders, taxes are paid and people work hard to produce the products. Fair
Trade however takes traditional trade to a new level. Fair Trade
guarantees what traditional trade cannot; livable wages for producers,
knowledge about sustaining local environments, and equal opportunities for
all workers.
Fair Trade is
responsible commerce based on equal exchange and respect for all people.
This unique business model brings together producers and buyers with the
common goal of creating sustainable livelihoods. The end result is an
exchange of ideas, development of skills and an understanding of the
distinct situations in which poverty exists around the world.
Fair Trade
empowers producers by guaranteeing fair and livable wages, which in turn
helps develop communities. Fair Trade is not only a key solution to
alleviating poverty, it also opens up dialogue between people of all
races, ethnicities, and economic backgrounds in an effort to develop
sustainable solutions for the problems facing the poor and marginalized.
Producers are
paid an honest wage for their hard work within the context of their
societies, while being offered opportunities for advancement. The goal is
to uplift people out of situations where they are dependent on aid to
become self-sufficient. Fair Trade helps build lives where people can feed
themselves, children can go to school and new business opportunities can
develop
We often
forget that every product we consume involves a multitude of people. For
many people products magically appear in the store and we as consumers
don’t consider how and by whom they are made. We forget that people are
often sidelined for profits, human rights ignored and equality dismissed.
By creating
relationships and providing markets to those most in need, Fair Trade
provides consumers with an ethical choice. It gives you the consumer an
opportunity to utilize your purchasing power – one of the strongest
mechanisms we have today to bring about change.
When you
purchase Fair Trade products, you are:
- Ensuring the producers receive a fair price for
their hard work.
- Providing long term co-operation, allowing
producers to make future plans for the development of their
communities.
- Supporting good working conditions with adequate
health and safety procedures for all workers.
- Promoting democratic working environments
- Respecting and promoting human rights,
especially those of women, children and people with disabilities.
- Protecting the environment through ecologically
sound production.
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